By Full Contact News and Views
New for 2015, Serge DeNimes has announced the launch of Serge Ambassadors. The program has been set up by Serge DeNimes’ founder Oliver Proudlock, as a platform for emerging talent from all walks of life.
Acting as a catalyst, Serge Ambassadors will be supporting specially selected talent both creatively and socially, helping them inspire and interact with a dynamic, fashion conscious audience.
Full Contact client Seb Morris, the professional racing driver, has been announced as Serge DeNimes’ first brand ambassador. Aged 19 and hailing from Marford in Wales, Seb has been a promising driving talent since 2007. From winning the British Formula Renault Championship in 2012, Seb has gone onto be named one of the British Racing Drivers Club Rising Stars along with appearing in a documentary on Sky Sports F1, ‘Britain’s Next F1 Star’.
Both Seb and Serge DeNimes will be working collaboratively on various projects over the coming year, blurring the lines between streetwear and race car driving. Seb is racing this season for Status GP, in the high profile GP3 Series.
Full Contact’s Barry Mears – who brokered the innovative partnership – said “We believe that Serge DeNimes have some incredible ideas and the potential to work with them, alongside Seb’s flourishing career and developing brand, is very exciting. We are delighted that they have chosen to work with Seb. Some of the images captured so far are extremely original but watch this space…”
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Full Contact News and Views includes articles contributed by Associates and professional contacts within the Full Contact team and includes opinion on sports law, PR and media, football agency and more.
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