By Full Contact News and Views
The small matter of the Olympics has meant that attention has been well and truly diverted away from the build up to the new Premiership season. Normally so dominant of the back pages, football has had to come to terms with occupying a few measly column inches of obscurity, existing merely as an afterthought to the miraculous events that have been unfolding in East London. Football journalists have shut down their laptops, put down their pens and joined in with the celebration of our talents in other sports. The only reminder that British football still exists is the fact that an international tournament saw our boys ‘bravely’ bow out on penalties in the quarter final stage. Anyway, who cares, our national sport is now cycling. Or is it dressage?
Although football may have been in the unusual position of being well down the pecking order in terms of importance during the Olympics, it will inevitably regain its position as the main event. Tennis rackets will be put back in the shed, oars will be left in the P.E equipment cupboards of public schools and streamlined cycling helmets will be returned to wherever you find such things. We may not care about football right now or indeed for the remainder of this week, but we will start to care again.
A nation of rowing experts will return to their normal lives and just as many of the other Olympic sports, rowing will regress back into the shadows of British sporting life. The football journos will be back, as will the increasingly ludicrous, yet strangely addictive, barrage of transfer rumours that come with the territory for this period in the football calendar.
But why do we do it to ourselves? Why not stick to what we are good at and concentrate on those sports that we have enjoyed such unprecedented success in over the last 10 days? Velodromes should be built in every town in England and park football pitches converted into Equestrian show jumping arenas.
Let’s forget this tragic sport that has caused such longstanding misery. We’ll stick to sailing thanks Mr Scudamore, you can stick your multi billion pound Premiership up your arse. Imagine BT’s dismay as by the time their contract to broadcast Premiership football starts next autumn, the only shooting people want to watch is that of the clay pigeon variety. Well, at least we win at that.
If this were to be the reaction to the glory of the Olympics then who could blame Britain?
But such is the deep rooted presence that football has in the cultural landscape of this island that you can bet your bottom dollar Premiership stadiums across the country will be packed to the rafters in 10 days time. Yes 10 days. The new Premiership season is that close and shows just how carried away we have all got with the Olympics.
There has been no time to consider the prospects of our cherished teams. No time to let our minds dream of fantastical successes irrelevant of past disappointments. Even the higher echelons within Manchester City appear to have been otherwise engaged, their cheque book has never accumulated so much dust.
However, I have a funny feeling that come Saturday 18th August, football fans will have realigned their priorities, recognised that BMX has never been the sport for them and football will reign imperious once again. Synchronised diving will fade into the distant memory for another 4 years and the only water sport that we divulge in will be jet skiing in a random Greek Island. Long live football. (I didn’t mean that bit about your Premier League Mr Scudamore).« Prospective football talents attend first assessment game John Kamara signs with FC Football Agency Team »
About Full Contact
Full Contact News and Views includes articles contributed by Associates and professional contacts within the Full Contact team and includes opinion on sports law, PR and media, football agency and more.
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